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Our objective was to continue building brand equity and drive tourism by appealing to an upper-class, east coast demographic, who until now, may have never considered Bermuda as a quick, weekend getaway.
To accomplish this, it was crucial to execute a proximity message (less than 500 miles from North Carolina) in a way that would stand out in an over-saturated, island tourism market. What resulted was a visually-arresting campaign that set itself apart from competitors — showcasing Bermuda as a quick destination hop “from your world to ours, in less than 2 hours.”
ROLES: ART DIRECTION